Ostrum started with a dad who was never home.
Before Ostrum, our founder Leonardo delivered pet food for a living. He left the house before dawn and came back after his little boy was asleep. Some weeks, he barely saw his son awake.
So he started wondering: what if the people you work for could ride along with you? Not in a phone in your pocket, but right there on your wrist, every time you check the time.
That's the Photo Dial Watch. One photo, printed on the dial. For the trucker, the nurse on night shift, the dad who works doubles, the grandpa who has everything. Every time he looks at the time, he sees who it's all for.
— Leonardo, founder
